advertising environment


advertising environment
рекл. рекламная среда
Syn:

Англо-русский экономический словарь.

Смотреть что такое "advertising environment" в других словарях:

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …   Wikipedia

  • eco-advertising — UK US (also eco advertising) noun [U] ENVIRONMENT, MARKETING ► advertising that uses natural materials, electronic methods, or other methods that avoid using a lot of resources that harm the environment: »They use eco advertising to provide… …   Financial and business terms

  • Rio Declaration on Environment and Development — The Rio Declaration on Environment and Development, often shortened to Rio Declaration, was a short document produced at the 1992 United Nations Conference on Environment and Development (UNCED), informally known as the Earth Summit. The Rio… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

  • Toxic food environment — The term toxic food environment was coined by Kelly D. Brownell in his book Food Fight: The Inside Story of the Food Industry to describe American culture at the end of the 20th century, one that fosters and promotes obesity and unprecedented… …   Wikipedia

  • Outdoor Advertising Association of America — Outdoor Advertising Association Type Non profit Founded 1891 Headquarters Washington, DC Website www.oaaa.org The Outdoor Advertising Association of America (OAAA) is a trade association representing the outdoor advertising industry in the United …   Wikipedia

  • Toy advertising — is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticised for turning children into consumerists and are regulated to ensure they meet defined standards. These rules vary from country to country,… …   Wikipedia

  • Sustainable advertising — addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their… …   Wikipedia

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